What happens to your personal brand when you leave your agency?
You have to make a name for yourself! Be proactive and develop, maintain and strengthen your personal brand with purpose and passion.
Thanks to the internet, smartphones and the popularity of social media, the real estate industry has never been more competitive.
As a progressive estate agent wanting to attract more clients, close more deals, and continue to grow your business, you will need to do more to stand out from the competition.
“Personal branding is about managing your name – even if you don’t own a business – in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going for a job interview? Ditto.” – Tim Ferriss
It’s extremely difficult and almost impossible to grow your business if no one in your community recognizes your name! For estate agents in particular it’s vital to have a strong personal brand.
How to get started with personal branding.
Taking your time to zero in on your target audience will assist you to build a personal brand that effectively connects with your audience, makes you look good and effectively connects with prospects and grow your business.
What are your areas of expertise – why should clients work with you instead of other agents – what are you passionate about – why did you become an estate agent – what are your career goals.
Why would a client want to work with you? What was their experience when working with you? What mattered most during your interaction with you? Would they refer you to their friends? Why or why not? What could you do better for future clients?
Your own personal branded website would be the cherry on top, but is expensive to develop and maintain.
AMRealty.co.za - Agents' MUTUAL have developed a personal webpage for progressive estate agents that is affordable, effective and extremely easy to use and maintain.
Some standard features included are:
A big part of building your personal brand will involve doing what you can to leverage yourself as a helpful resource to your clients. Investing some time to create informative content in your blogs will help to differentiate you from your competitors, build trust and get your name out there.
Blogging can also be linked to your social media marketing campaign.